The Digital Divide

LOSING STEAM 

Since 1999 the Government has set a clear programme for prioritising the development and use of innovative technologies, having a reliable, affordable communication infrastructure and providing for an ‘information-enabled’ society and sustainable economic growth. 

When the whole of Government’s strategy was proposed to provide a unified framework and policy direction for ICT initiatives, a strong emphasis was put on individual and community development where ‘digital divide’ issues – that is, the potential of ICTs to exacerbate existing inequalities, were assumed to be paramount. 

One initiative taken was when the Department of Labour’s Community Employment Group developed a project involving a range of community-based strategies aimed at enabling all New Zealanders and community groups to access and effectively use ICTs. 

This project worked at showing how ICT can be used to give marketable skills to the long-term unemployed. It was one of only a few number of government projects where some funding was provided. The plan was to use a community-wide planning methodology to facilitate develop-ment of a range of local community-based Internet and new technology initiatives; technical and planning support; and, a full evaluation after 6 years. The project provided some training for designing websites for communities and getting them online. It had some early success but lost steam somewhere along the way. 

WHERE IT STANDS 

Today, it is estimated that nearly 3 of every 4 small- or medium-sized community development-related organisations or groups in New Zealand either don’t have or lack resources to access something as fundamental as the Internet and communications using the Web. With a little funding support from some enlightened philanthropic organisations, however, that could be narrowed down to half of the total in a matter of just 3 years. 

The situation in Aotearoa is that, even as it has a very high and widespread use of ICT in some sectors, the association of the lack of ICT access and skills in the Third Sector with other socio-economic factors has the potential to obscure the real issues. 

The challenge to realise the potential of ICT to significantly improve the quality of life of all means more people and organisations at the community level are connected to the Internet and capable and confident of using it safely and effectively. 

The interdependence of relevant content, the skills to use it in a safe and secure ICT environment and affordable access to a quality telecommunications infrastructure carries with it an inherent power to unlock the potential of individuals and communities of interest. It promotes innovation in business in a networked environment. 

COMING TOGETHER 

By coming together to help themselves and others, members of The Community Well.NZ Pro-ject aim to reduce the gap of the ‘Digital Divide’ in Aotearoa. 

It starts with three simple actions points: 

  • proactively support efforts and participate in capacity-building activities using ICT tech-nologies;
  • learning to use the Internet and the Web more effectively as a powerful communications tool and channel; and,
  • working together to gain higher visibility for their individual content so that it reaches the widest possible number of audiences; the constituents they serve; stakeholders; and, others that include grant-making bodies willing to learn about, fund and support their purposes, plans, objectives and initiatives. 

The TCW.NZ Demo Website, therefore, is one step of many that brings all its members closer to narrowing the divide we speak of today.

     

 

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Article No.1 Page

This is the ‘Article No.1 Page” of The Community Well.NZ Demo Website. This web page is the first page your nonprofit community development organisation uses to publish any topic of interest which may be directly or indirectly related to your community development plans, pro-jects, initiatives and the broad range of other activities it undertakes.

The page has been set up as a visual representation that allows members and prospective members of The Community Well.NZ Group to get a better idea about how their first published article on the World Wide Web might look like.

The length of this and other web pages you’ll find on this demo website can expand infinitely downwards depending on how much content is included (i.e., text, images, video clips, social media buttons, etc.). But on the Web it’s always better to K.I.S.S. your audience – Keep It Sweet and Simple.

But to give you an idea how long this page can go, we’ll just add a bit of nonsensical latin verse and a video clip below largely because we having nothing more further to add to what’s  already been said above.

THE LATIN VERSES

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium volup tatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repu-diandae sint et molestiae non recusandae. 

Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. molestias excepturi sint occaecati cupi-ditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. At vero eos et accusamus et iusto odio.

Vigilo Video 

[Youtube=http://www.youtube.com/watch?v=kQQSW35PrEY&feature=PlayList&p=5005210E3853721B&index=0&playnext=1]

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia sint animi, id est laborum. necessitatibus saepe eveniet ut et voluptates repudiandae et molestiae aut rerum. 

Molestias nun excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi. voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum. At vero eos et accusamus et iusto odio dig-nissimos ducimus qui blanditiis praesentium voluptatum deleniti.

Whew. We think all that Latin verse above is enough to prove the point!

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Article No.2 Page

This is the ‘Article No.2 Page’ of The Community Well.NZ Demo Website. This web page is the second page your organisation uses to publish its next topic of interest. Notice that the specific title of this particular page ‘Article No.2 Page’ is positioned exactly under the first topic ‘Article No.1 Page”. Have a good look at the right side of this web page. You’ll find all your published articles and their titles on the sidebar menu navigation panel called ’Our Recent Posts‘. What this means is that this kind of website will allow you to publish every topic you want your site visitors to read.

The reason why these active links are displayed as such on the sidebar menu is because they are normally written and published after your very first topic is loaded on the website.  This method, therefore, reflects how all your published content are organised – that is, in the sequence following the dates they were published on a descending basis.

This way, it makes it easier for any site visitor to find what they’re looking for on your website. 

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Article No.3 Page

This is the ‘Article No.3 Page’ of The Community Well.NZ Demo Website.

This web page displays your organisation’s third topic of interest. Like its immediate pre-decessor – ‘Article No.2 Page’, it’s link is found again in – and yes, you guessed it, the sidebar menu navigation panel titled ‘Our Recent Posts‘.

Incidentally, the long horizontal image you see at the top end of this and all other web pages on this demo website is the ‘main header image’. It’s customisable. What that means is that each registered member of The Community Well.NZ Project gets to have their own special ‘look’ and one that reflects their brand as a community development-oriented organisation.

You can also have the background colour of the whole website changed to match the colour of your main header image too!

Awesome stuff, huh! 

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Article No.4 Page

Yes, you guessed it again. This is the ‘Article No.4 Page’ of The Community Well.NZ Demo Website. We think you’re more than getting the hang of it. That’s good!

The great thing about the navigation logic built into this demo site is that it really makes it hard for you (and your audience) to get lost browsing through all the content that it may eventually contain over time.

Disseminating your content on the Web usually starts by publishing a few pages but when you get hooked on to using it more and more as the ’voice’ of your organisation, you’ll find out in a few months that you could have more published pages ever imagined and, perhaps by that time, even thousands of visitors who would’ve visited your website to learn about what you guys are up to. It’s really all up to you!

What’s also even better about the design of this demo website is that it allows you to archive and organise your content in sequence by month, date and category. Nothing gets lost unless you hit the ‘delete’ button.

Then of course, there’s that little search box we’ve put just above the ‘Our Recent Posts’ panel that helps you or anyone else visiting your website do a content-based search using a few keywords just like anyone would on Google. We call that a ‘user-friendly’ functionality. Friendly to you, friendly to your website visitors too.  

Lastly, have you noticed those two two tiny arrow symbols found on the upper left- and upper right-hand sides of this (and every other) page? Are you curious as what these little buggers do? They’re called ‘breadcrumbs’. Just hover your mouse cursor over either of these, then click and find out what they do.

There you go … 

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Article No.5 Page

This is the ‘Article No.5 Page’ of The Community Well.NZ Demo Website. Now that you’ve reached this stage, please feel free to click on anything else that’s ‘clickable‘ here to experience how other features of this website works. Don’t worry, things won’t explode. It’s still a work-in-progress and not everything’s on it yet. 

But seriously, Clickable words or phrases are active links found within the main bodies of most websites. In this demo website, it operates as such that when you hover your mouse’s cursor over any of these they’ll usually trigger a small preview ‘pane’ to open up. We say ‘usually‘ because different computers and laptops using different operating systems have different ways of responding to such kind of links. Oh well!

Even then, if it does, this pane may take a few seconds to display some abbreviated content on your browser’s window. Why does it do that? Well it’s because it’s still busy assembling the content that’s stored in some distant location, sometime half way around the world. No kidding. So, it takes a little time to do all that just for you before it’s done and ready to display everything inside that one small pane. Also, if your broadband speed is slow (i.e., below 1-megabyte per second), it’ll take longer to assemble and display itself fully. Ok, enough of the techy-talk here.

Have you also noticed something about the behaviour of the other navigation links found at the bottom right-hand side of this and all other previous pages you’ve viewed so far? Clicking any of these navigation links transport you to other suggested web pages on this website. These links open up on the same window on your browser, replacing what you’re reading right now with something else. 

Now, let’s try something new on this page. We’d like you to click on this link. This type of link usually still displays a pane when your cursor hover it but when you actually click the link it opens up on a separate, smaller window.

Now why do you think it does that? Well, it’s another specially built-in feature meant to be user-friendly. It allows you (or any visitor of your website) to retain two open windows at the same time on screen - that is, the larger one you’re on and the smaller one that’s just opened up somewhere on your screen. This leaves you with a choice to stay put or leave the page you’re in for the new one. You’ve got to make up your mind what to do though.

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Article No.6 Page

This is the ‘Article No.6 Page’ of The Community Well.NZ Demo Website. It looks like you’re getting the feel of things now that you’ve reached this stage. Hang in there! There’s just a little bit more.

If you’ve happened to toy around (that is, experimented) with all the working links on the Home page of this demo site such as the major sections covering About Us, What We Do, Our Plans, Our Stakeholders, etc.,  you’re beginning to get a much broader picture of the navigation structure of the website. One thing though. It’s just a demo website that doesn’t yet display your own organisation’s content. That’s where you come in.

There’s an interesting article published on Faith in Families Foundation’s website titled, “It’s Not About You‘. Go ahead. Have a read, and then come back to this page.

Picking up on what that article says, “On the Web, search engines are all about relevance. But these engines are not artificial intelligence. Rather, they are readers. They read massive amounts of information in a blink of an eye finding the most relevant information they can in order to supply search users with what they really need. 

Text is search engine food. So you have to feed them with good quality content. Over time, your website will be rewarded with better and faster indexing. It doesn’t mean, however, that you have to fill each page of your website with thousands of words either. Quality of content, more than quantity, is the main consideration.”

So, content is King. If your organisation wants to build and manage it own public persona and disseminate it’s information and knowledge to a wider audience then that’s why it needs to promote itself on the World Wide Web. 

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